Commentary: Bring boring back

03/11/2010 | Advertising Age (tiered subscription model)

Saying advertising in the social-media age has too much sizzle and not enough steak, Pete Blackshaw, executive vice president of Nielsen Online Digital Strategic Services, is calling on marketers to get "back to boring" by emphasizing certain key tenets. Among them are trust, customer relationship management and patience, Blackshaw writes.

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