Kraft and HSN sign promotion deal

03/11/2011 | St. Petersburg Times (Fla.)

HSN, the TV shopping network, has signed a multiyear deal with Kraft Foods to promote products including Maxwell House coffee and Philadelphia Cooking Creme. The program for Philadelphia Cooking Creme will be shown via Skype to 10,000 "house parties" organized by Kraft, with HSN cookware and Todd English recipes.

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St. Petersburg Times (Fla.)

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