Highmark boosts member interaction with mobile initiatives

03/11/2012 | InsuranceTech.com

Health insurer Highmark has recently introduced two mobile-based initiatives, the Encouraging Words of Wisdom texting program and a mobile website, to enhance interaction between members and health insurers. Those who are consulting with a dietitian and are enrolled in the firm's Personal Nutrition Coaching program can sign up for the motivational texting initiative. Meanwhile, members can look for claims information on the mobile website or find providers through phones with GPS capabilities.

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