Catalina debuts mobile-ad solution with customization

03/11/2013 | Progressive Grocer

Catalina has introduced BuyerVision Mobile, which delivers personalized ads based on previous purchases. The digital-media company's "expertise and insights allow our CPG brand clients to not only deliver personalized mobile ads to high-value shoppers but to measure their impact based on actual in-store sales," said Chris Henger, executive vice president of digital.

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