Fla. landscape company shares strategy for growth

Florida Evergreen Landscape & Lawn in Fort Myers, Fla., faces challenges like many other companies, but it has achieved success by analyzing operational efficiency and differentiating itself from other landscapers. Bruce Ward and his fellow owners bought the company in 2010 and decided to let go of unprofitable contracts while monitoring costs. He also ensured that the company obtained licenses for irrigation, pest control and fertilizing to gain the trust of customers and to stand out against the competition.

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