Kraft engages via mobile and Twitter for new macaroni dish

03/11/2013 | Mobile Marketer

Kraft is promoting its Mac & Cheese brand with mobile ads that encourage users to engage and receive a coupon for Kraft's microwavable macaroni. The campaign builds on its #MissedDinner Twitter initiative. When the ad, running on several mobile sites, is tapped, consumers can view a video for the brand's new homestyle macaroni & cheese bowls.

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