Lawyers aren't waiting for the FDA to sue CPGs over "natural" claims

03/11/2013 | Advertising Age (tiered subscription model)

Lawyers have stepped into the gap left by the failure of government agencies, such as the Food and Drug Administration and Federal Trade Commission, to decide on the definition of "natural," writes Jack Neff. Unilever's Ben & Jerry, PepsiCo's SoBe, Sun Chips and Tostitos, and Johnson & Johnson's Aveeno are among those facing lawsuits. New products claiming to be natural were down to 16.1% last year from 28.5% in 2009, per Datamonitor. "The lack of clarity from regulators has contributed to a free-for-all, where marketers treat 'natural' differently," Frankfurt Kurnit attorney Terri Seligman said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA