McDonald's exec talks social, celebrity tweets

03/11/2013 | eMarketer

"We're tracking 2.5 [million] to 3 million-plus conversations each month, and it's sometimes difficult to see a little bubble before it turns into a major trend for us," McDonald's Social Media Director Rick Wion says in this interview. McDonald's uses Radian6 and Sprout Social to get a handle on all the social chatter, and works with an internal legal team to react in real time to celebrities' appearances at restaurants via Twitter. "As it turns out, celebrities go to McDonald's. When a celebrity tweets, we can retweet their original tweet. We don't add to it."

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO