Taco Bell heats up social buzz for Cool Ranch Doritos tacos

03/11/2013 | ClickZ

Taco Bell has derived more social buzz from the national rollout of Cool Ranch Doritos Locos Tacos than any of its other products, even its all-time best-seller, the Nacho Cheese Doritos Locos Tacos predecessor. A new spot trumpets the arrival of the product with the copy "you knew it was coming," featuring young people eating the tacos and exclaiming, "Wow!"

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