ASTA infomercials seek to raise consumer awareness

03/11/2014 | Travel Weekly

ASTA has unveiled a series of TV infomercials that aim to promote the value of travel agents to consumers. The segments, available for viewing on ASTA's YouTube channel, are sponsored by Silversea Cruises and are scheduled to run throughout the year on Public Broadcasting Service stations. "These powerful ads are just one of many elements of our ongoing multimedia campaign to influence consumer perception that travel professionals add value to the travel-buying process," said ASTA President and CEO Zane Kerby.

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