With Crowdtap research showing that millennials spend 5.4 hours daily interacting with user-generated content, major consumer brands are taking advantage by reaching out on these platforms via mobile. The key, experts say, is generating truly engaging content that doesn't make its young users feel they're being targeted with marketing. "Authentic content is the key to rising above the noise," said Anna Kassoway, Crowdtap's chief marketing officer.
Brands find path to millennials with user-generated content
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