Grocers work to meet consumer demand for sustainable flowers

03/11/2014 |

Consumer demand for sustainable flowers is on the rise, and retailers such as Whole Foods Market are making an effort to offer organic, fair-trade flowers. Whole Foods has also launched a program that has generated $6 million for flower farmers locally and in developing countries to cover "everything from education and housing to general improvements in the quality of life for a lot of farm workers," said Carol Medeiros, Whole Foods' associate global produce coordinator.

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