How B Lab certification can help a business

03/11/2014 | FastCoExist

B Lab certification is good for business, says Andrew Kassoy, the registration program's co-founder. By pledging to abide by B Lab's accountability, transparency and ethics standards, firms earn trust from their workers and their customers, Kassoy explains. "This trust enables benefit corporations to attract the best talent and to turn their customers into evangelists. Assuming strong underlying business models, this makes them attractive investments," he says.

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