Penney, Macy's are employing winning strategies, analysts say

03/11/2014 | CNBC

J.C. Penney's return to its private-label and discount roots is winning with investors and analysts, and Citi upgraded the retailer's stock to "buy." Analysts praised Macy's even more, citing a 1.4% increase in holiday season same-store sales and a reputation for sales and top brands that gives the department store a leg-up over mid-priced rivals. "The momentum and mind share the company has gained makes us believe it will not so easily be reversed," analyst Paul Lejuez said of Macy's growth.

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