Prospects are people too

03/11/2014 | B2C Marketing Insider

It's critical to remember at all stages of the sales funnel that the prospects you are dealing with are human beings who should be treated with dignity, writes Emily Salus. "Even if you're selling to buying committees or large institutions, you're dealing with people," she writes. "Treat them with the respect and courtesy they deserve."

View Full Article in:

B2C Marketing Insider

Published in Briefs: