How far should e-marketers go to please customers?

03/12/2004 | iMedia Connection

E-marketers want to provide a good online experience for their customers, but how far should a company go in trying to please them? Columnist Joseph Jaffe looks at the ins and outs of user experience and argues that paid inclusion -- the search engine feature that Yahoo! has been criticized for -- may not be such a terrible thing.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA