Masterfoods looks to enhance M&M packaging

03/12/2004 | MSNBC

As snack companies are adjusting to healthy eating concerns, the nation's best-selling candy is enhancing its packaging and presentation. M&M's now will have a brighter candy shell and a bigger logo on the package. A well-known marketing consultant wonders if changing packaging will have a significant effect on a product so identified with taste.

View Full Article in:

MSNBC

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Executive Chef
University of Southern California
Los Angeles, CA
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Culinarians Wanted, Kitchen Management Training in NYC
Hillstone Restaurant Group
New York City, NY