Movie studios try out new promotional techniques

03/12/2004 | Los Angeles Times (tiered subscription model)

Universal Pictures is scheduled to show the first 10 minutes of its movie, "Dawn of the Dead," on USA Network on Monday night -- part of an effort to promote the film. In a similar move, Warner Bros. is showing the first nine minutes of "Taking Lives" online at Yahoo! Movies to whet potential moviegoers' appetites.

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