Coke CEO: Coke will stick to doing what it does best

Neville Isdell is staking Coca-Cola's future on "sparkling beverages," putting the company's marketing muscle behind traditional Coke brands as well as Coke Zero, the vitamin-enhanced Diet Coke Plus, and Vanilla Coke Zero. Coke's global soda sales grew faster in 2006 than they have in nearly a decade.

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