Critic: Fake lawsuit ads for Coke hit the spot

03/12/2007 | Adweek

Ad critic Barbara Lippert did not believe the ads in which Coke Classic brand managers are depicted mulling a suit against Coke Zero for "taste infringement" would work, but she was pleasantly surprised by the result. She describes the ads by Crispin Porter + Bogusky as having an "offbeat tone [that] somehow leads to clever and fresh."

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