IAG: Most liked, best remembered ads

03/12/2007 | Advertising Age (tiered subscription model)

According to IAG Research, a spot for MasterCard in which an elephant buys cold medicine, tissues and a blanket for an ailing zoo-keeper was the most-liked TV commercial for the month spanning Feb. 5 to March 4. A spot for KFC touting its low-priced Family Meal was the best-remembered.

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