Audience for Internet TV to Hit Critical Mass

03/12/2008

EMarketer projects that nearly 80% of U.S. Internet users will watch online video at least once a month in 2008. A great indicator that online video has hit a mainstream audience is that 52.5% of all Americans or 154 million people will watch online video in 2008. That's a 12% gain over 2007, but represents a slower increase, as more Internet users become online video viewers. By 2012, there will be an estimated 190 million video viewers, which will be a mere 3.8% change compared with the prior year.
www.eMarketer.com

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