In-game ads build revenue and audience

03/12/2008 | GameDaily BIZ

Double Fusion CEO Jon Epstein writes that video games are maturing as an advertising medium, and in-game ads are helping to expand the audience for video games by allowing marketers to make high-quality ad-supported games available online. "Providing value for free is one of the most potent forms of sponsorship that exists," Epstein says, "which is why we see advertisers again and again embracing the opportunities in downloadable content sponsorships across all platforms."

View Full Article in:

GameDaily BIZ

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Senior Manager Brand Marketing Email and Web
Crate and Barrel
Northbrook, Illinois
Vice President of Marketing
Blair
Warren, Pennsylvania
Manager, Financial Accounting
Disney
Pasadena, California