In-game ads build revenue and audience

03/12/2008 | GameDaily BIZ

Double Fusion CEO Jon Epstein writes that video games are maturing as an advertising medium, and in-game ads are helping to expand the audience for video games by allowing marketers to make high-quality ad-supported games available online. "Providing value for free is one of the most potent forms of sponsorship that exists," Epstein says, "which is why we see advertisers again and again embracing the opportunities in downloadable content sponsorships across all platforms."

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