CEOs should be using social media

03/12/2009 | Forbes

Now it's really time, authors Matthew Fraser and Soumitra Dutta say, for chief executive officers to get with it when it comes to social media. The traditional CEO playbook keeps corporate executives cut off from customers and employees, but "Web tools like blogs can help corporate leaders enhance their credibility by communicating directly and having authentic conversations with key stakeholders," they write.

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