Social media mavens are arriving in Austin, Texas, for the South-By-Southwest (aka SXSW) conference. For those attending for the first time, Social Media Explorer's Jason Falls has the scoop on the things you need to bring for success at SXSW (hint: a smartphone is No. 1). For those not attending, keep your eye on the #SXSW tag on Twitter and stay tuned to SmartBrief on Social Media for updates from the Lone Star state.
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