Wal-Mart rethinks PR

03/12/2009 | Wall Street Journal, The

Wal-Mart is looking to put five public-relations agencies on retainer and have them compete for individual assignments per a "jump ball" strategy, according to The Wall Street Journal. The retail giant previously has had nearly all of its PR handled by Edelman. The retailer is looking for agencies to promote Wal-Mart's Web site, as well as food, financial services, electronics and clothing.

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