Computer analysis can't replace the human touch

03/12/2010 |

Sentiment-analysis programs promise to automate the process of monitoring brands' social buzz -- but marketers should remember that computers aren't mind readers, writes Tom Webster. Many monitoring services are heavily skewed toward Twitter's short, easier-to-parse updates and largely ignore lengthier blog posts and updates. That means there's a bias baked into their results, suggesting that marketers shouldn't rely too heavily on computers to figure out what people think about their brand, Webster argues.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY