Marketers should address the changing face of America

03/12/2010 | Advertising Age (tiered subscription model)

As this year's Census likely will show, communities across America have been undergoing geographic and demographic shifts, Chiqui Cartagena writes. Leaving minority-focused marketing to designated multicultural agencies is a mistake, she writes. "Your brand audience is composed of highly complex people that are crossing traditional marketing boundaries. So you must follow suit," Cartagena writes.

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