Will iPad help or hurt news industry's ad business?

03/12/2010 | Advertising Age (tiered subscription model)

Apple's iPad and similar devices could play the role of "next-generation game-changer" and help repair the "unprecedented rupture" between marketers and traditional news brands, writes Ken Doctor, a news industry analyst for Outsell. "Consider the rollouts [of tablet devices] as demos of ... new tests of what marketer/news brand relationships mean in the second (mostly) digital decade of the century," he writes.

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