How Chipotle keeps its marketing budget lean

03/12/2012 | Advertising Age (tiered subscription model)

Unlike quickservice chains of its size, fast-casual burrito player Chipotle has grown without national TV ads -- the chain ran its first one, a two-minute spot focused on sustainable farming, during the Grammy Awards. The company doesn't plan to shift gears to pricier paid media anytime soon, said CMO Mark Crumpacker, who has kept the marketing budget lean since joining the company in 2009.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Purchasing Manager - Food and Beverage
The Culinary Institute of America - Greystone Campus
St. Helena, CA
General Manager
The Culinary Institute of America
San Antonio, TX
Assistant Restaurant Manager
The Culinary Institute of America
San Antonio, TX
Executive Chef - Shipboard
American Cruise Lines
Nationwide, SL_Nationwide
Sous Chef
Swarthmore College
Swarthmore, PA