Landing pages: The good, the bad and the ugly

03/12/2012 |

Landing pages are where brands make their first impression online, writes Tara Hornor. Brands such as Yahoo! Small Business and Intuit offer simple, snappy and informative landing pages; many others, however, offer dull, bloated, cluttered or downright ugly landing pages. "Less persuasive landing pages are designed solely on hunches and opinions instead of rigorous testing," writes Hornor.

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