Method stays online and social for "clean happy" ads

03/12/2012 | New York Times (tiered subscription model), The

Method cleaning products is using Facebook and YouTube for a lengthy quirky video tribute to its new campaign theme, "Clean happy." The campaign by Mekanism doesn't include traditional media. The "Clean happy" campaign is said to cost $3.5 million, out of Method's total $10 million ad spend.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief: