What media organizations can teach you about social media

03/12/2012 | Advertising Age (tiered subscription model)

Media organizations have had to learn to adjust to the social media revolution, and their successes and failures hold important lessons for other brands, writes Steve Rubel. Media groups often focus on the most widely used social platforms. They tend to get plenty of mileage out of live-blogging, data-aggregation and other methods that more cutting-edge brands might neglect, Rubel writes.

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