Advertisers take note: People still love going to the movies

03/12/2013

The U.S. box office hit $10.83 billion in 2012 -- its best year yet, writes Cliff Marks, sales and marketing chief at NCM Media Networks and president and chairman of the Cinema Advertising Council. Interest in movies is as strong as ever, according to Nielsen NRG's 2012 American Moviegoing report, and advertisers should take note that the movie-going audience is "engaged, enthusiastic, social, mobile and waiting to be entertained," Marks writes. Read more.

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