Can retailers be all things to all shoppers?

03/12/2013 | Forbes

Retail is moving closer to an omnichannel world where some shopping trips can be achieved with a few clicks and others require a trip to see and touch the product before purchase. In response, traditional retailers are making online moves, online retailers are starting to gain a physical presence and things are changing constantly as merchants on both sides figure out how to meet the new demands, writes marketer Lisa Arthur.

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