Dick's Sporting Goods spot aims to capture the essence of baseball

03/12/2013 | Adweek

An Anomaly-designed spot for Dick's Sporting Goods tries capture the purity of the game of baseball, writes Tim Nudd. Capturing a moment of tension with a single roving camera shot that moves from player to player, the spot uses nothing but on-field chatter. "We all felt if you could do it with zooms in one take, moving around on a dolly track, that you'd get a much more real, on-the-field feeling, instead of going all digital with spidercams and crazy stuff like that," says Derek Cianfrance, director of @radical.media.

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