Unilever has launched a "Real Moments" campaign for its Dove Men+Care line that shows ESPN analyst Jay Bilas and Dwyane Wade of the Miami Heat in real moments with their children. "We hear from 73% of men that they're falsely or inaccurately depicted in advertising," said Rob Candelino, skin-care marketing vice president at Unilever, who said most ads depict men as inept fathers, alpha males in sports cars or men trying to woo women.
Dove campaign comes clean on male stereotypes
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