How to use "curated shopping" to enhance customer experiences

03/12/2013 | iMedia Connection

Whether it uses an algorithm such as Etsy's gift finder or the collective taste of the community at sites such as Modcloth or Threadless, online retail sites are finding increasing value in offering curated shopping experiences. These sites add value by helping consumers wade through the sea of options and improving the likelihood that a purchase will live up to expectations, writes Spreadshirt CEO Philip Rourke.

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