Macy's taps SMS, QR codes for campaign based on TV show

03/12/2013 | MobileCommerceDaily.com

A multichannel campaign that puts mobile at its core with SMS and QR codes is part of Macy's drive to build its consumer database. The campaign keys off NBC's "Fashion Star" series and includes a text message sweepstakes for a $1,000 shopping spree in Los Angeles.

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