Social-media-driven shifts in marketing can't be ignored

03/12/2013 |

Changes to the marketing landscape such as shifts in consumer trust mean businesses have no choice but to engage online, social media marketing panelists said at the South by Southwest Interactive Festival. Consumers now expect two-way conversations with businesses instead of traditional one-way advertising messages, and they expect to be heard when they offer suggestions on products or service, Wells Fargo's Renee Brown said.

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