Why advertising can't shake the Harlem Shake

03/12/2013 | ClickZ

The Harlem Shake is still being embraced in some ads -- e-tailers such as 1SaleADay and Chachimomma.com continue to use the Internet meme in ads -- despite some public resistance to it as a fad and discouragement from advertisers who have already exploited the dance fad, writes Mary Lisbeth D'Amico. Wixon Jewelers Online Marketing Director Jayme Pretzloff says, "If you make (a Harlem Shake video) now, you're late to the party. You don't want to appear as the old guy at the party with stale content."

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