Avoid common mistakes when engaging with customers on social media

03/12/2014 | BusinessNewsDaily.com

Social media sites can be used to deliver customer service, but there are certain pitfalls you should avoid when embracing this strategy. Your outreach on social sites may fall flat if you are impersonal in your messaging, fail to note mentions of your brand or avoid responding to negative comments, according to Ashley Verrill, customer relationship management analyst at Software Advice.

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