Facebook pitches in on Sprint app project

Facebook engineers took on an agencylike role to help Sprint design its "Framily" application, which allows users to add Facebook friends to their cellphone plans. "Facebook really focused on simplicity and got us to stop trying to make the uber app and to figure out what is a great social experience," said Tony Bailey, technology lead for Chicago and San Francisco at DigitasLBi, which worked on the project.

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