Why offering fewer choices is good for customers

03/12/2014 | Partners in Excellence Blog

It makes sense to discuss multiple possible solutions with your customers early in the sales process, but later on you should try to present just one solution, writes Dave Brock. That's because having clarity about your customers' needs is crucial once they've reached the end of the sales funnel, Brock writes. "We need to provide the single best solution to meet their requirements," he writes.

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