Marketer stretches "Got Milk?" to outer limits

The California Milk Processor Board is poised to roll out five new 30-second TV spots that incorporate aliens and a space theme into its 12-year-old "Got Milk?" campaign. The Goodby, Silverstein & Partners-created campaign aims to reposition milk as more than just a source of calcium.

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Advertising Age (tiered subscription model) · Central Valley Business Times (Stockton, Calif.)

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