Nike, Wieden tap NBA star's youth in new spot

03/13/2006 | USA Today

A new spot for Nike's Zoom LeBron III shoe from Wieden + Kennedy, Portland, Ore., successfully taps the youthful appeal of 21-year-old NBA star LeBron James: Of the 18- to 24-year-olds surveyed in a USA TODAY Ad Track poll, 31% said they liked the ads "a lot." The spot, whose storyline highlights James' four "personalities" (youth, wisdom, business and athleticism), was developed on- and off- the basketball court with input from the Cleveland Cavaliers player.

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