Kraft adds DDB to creative roster for Miracle Whip

03/13/2007 | Advertising Age (tiered subscription model)

Omnicom Group's DDB, Chicago, has joined the Kraft Foods roster by landing the $15 million creative business for Miracle Whip. Kraft mostly has worked with Windy City rivals Interpublic Group's DraftFCB and WPP Group's JWT, which held the Miracle Whip creative account for the last 74 years.

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