AOL introduces virtual coupon service

AOL is launching a new electronic coupon service that allows shoppers to load coupons to their loyalty cards via the Internet and redeem them at the register. Kroger's is the first supermarket chain and General Mills the first manufacturer to sign up for AOL's Shortcuts, which charges marketers to have their coupons listed, but is free to consumers and retailers.

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Associated Press, The · Supermarket News (free registration)

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