Coke, Home Depot top product-placement survey

03/13/2008 | Mediaweek

Coca-Cola Co.'s brand placement on Fox's "American Idol" last April generated the highest positive feedback for a placement in 2007 from broadcast TV viewers, according to data from Nielsen's Place*Views. Home Depot's product placement on a March 2007 episode of TLC's "Trading Spaces" scored best with cable viewers, Nielsen found.

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