Google-DoubleClick merger heats up online ad wars

03/13/2008 | Bloomberg Businessweek

Although it may take Google years to fully realize the benefits in the display ad segment from its acquisition of DoubleClick, the now-concluded deal raises the stakes for Microsoft to complete its takeover bid for Yahoo!, this article says, noting that Microsoft's protracted maneuvering could extend until July, giving Google a window to sort out how it will incorporate DoubleClick into its business.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY